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* Concept & Story
* Design & Build
This project was a direct marketing campaign for one of the greatest sports events of the year - March Madness. I immediately had an idea to create a 3D environment to display the greatness of bracketology and the love of competition. Textedly as a #1 seed and favorite was the approach.
Building out the bracket with some camera movement was one aspect but creating the basketball as the bronze package was the hero of the story. I wanted to create impact with the value being presented and realized that the sounds of March Madness has a special place in the story. In the end we get a resounding winner with Textedly winning the tournament for Text Marketing.