Beneath The Skin
Our vision is to create a world where no one struggles alone.
Our mission is to provide genuine connection to young women who feel alone through peer to peer mentoring.
* Concept & Story
* Design & Build
Beneath The Skin is a project that I still keep close to my heart. Emotional value is something I put at the forefront going into this project and maintained that idea throughout. I went with a strong strategy of Color theory with motion design to tell the story behind the mission.
Talking with Brittany Mullins, the founder, I knew how powerful this message would be and that we need to bring home those powerful words that describe loneliness and the current climate. Showing change within those words brings about hope and promise.
With that design theory in mind I want to show that Beneath The Skin is about the strong relationship mentors have with mentees and building the trust and love is a powerful truth and bond behind the freedom young people can have with the proper care.